How does user experience (UX) impact conversion rates?

UX and CRO go hand in hand. If your site is frustrating to use, people won’t stick around long enough to convert. A smooth, intuitive experience keeps users engaged and makes it easy for them to take action. If visitors can’t quickly find what they need, they’ll leave. Slow pages? They’re gone. A clunky mobile experience? Expect drop-offs. Even something as simple as a long, confusing form kills conversions. Good UX means clear navigation, fast load times, mobile-friendly design, and properly placed CTAs. When your site is effortless to use, conversions naturally follow.