How important is mobile optimization for Meta Ads landing pages?

Mobile optimization is indispensable. With a significant portion of Meta traffic originating from mobile devices, your landing pages must be responsive and fast-loading. Pay attention to Responsive design: Ensure layouts adapt seamlessly to various screen sizes. Fast load times: Optimize images and minimize code to reduce loading delays. User-friendly navigation: Design intuitive interfaces with easily tappable buttons and CTAs Neglecting mobile optimization will surely result in poor user experiences, which means higher bounce rates and lost conversions