How important is personalization in driving brand revenue?

Personalization is increasingly expected these days. Personalized recommendations, messaging, and design elements improve conversion rates by making users feel understood. Even small touches, like localized language or relevant bundles, lifts performance. You just have to look beyond superficial tweaks. True personalization uses behavioral data, purchase history, and intent signals to create meaningful experiences. Tools like Fibr.ai help automate this process with AI-powered variation testing and dynamic content, without overwhelming your marketing team.