How important is personalization in driving brand revenue?

A few trends stand out to us at the moment: AI personalization: Dynamic content and offers based on browsing or purchase history. Faster page speeds: Performance has a direct link to revenue, especially on mobile. Post-purchase optimization: Using order confirmation and follow-up emails for upsells. Headless commerce: More control over UX and faster site performance. Zero-party data: Gathering preferences directly from users for better targeting. Fibr is one of the flagship platforms helping brands implement these trends without large dev teams, especially when it comes to testing and page personalization at scale.