Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify AB testing

How often should I be running A/B tests on my Shopify store?

It is a good practice to let your A/B tests run for at least two weeks to reduce randomness, understand user behaviour and collect all traffic variations. On an average, ecommerce brands do A/B testing on Shopify quarterly or whenever significant changes are made.