How often should I perform CRO on Shopify?

You should perform CRO on Shopify regularly. Performing A/B testing every 1-2 weeks works well if you have steady traffic, but low-traffic stores may need longer tests for reliable results. Run a full CRO audit every 3-6 months or after big updates (like a redesign) to spot new optimization opportunities. Always let data guide you. You can use tools like Google Analytics or Hotjar to track user behavior so you know what to tweak. Don’t forget mobile optimization, as most shoppers browse on phones! Keep testing, refining, and adapting for the best results.