How often should optimization be reevaluated?

In sectors such as ride‑hailing or fashion e‑commerce, review pricing knobs every week because demand signals shift overnight. Conversely, enterprise SaaS plans usually hold steady for quarters. A practical rule is to revisit the model whenever one of three triggers fires: a 5 percent swing in conversion rate, a meaningful cost change, or a competitive move that alters value perception. Accordingly, schedule a full optimization health check at least once per quarter, then layer ad‑hoc reviews when those triggers flash. This cadence keeps prices current without exhausting analysts.