How often should product pricing change?

There’s no universal timeline; the right rhythm depends on market volatility, cost structure, and customer expectations. A SaaS firm might refresh plans once or twice a year because buyers need predictability. In contrast, a ride‑hailing platform adjusts fares minute by minute to balance supply and demand. Therefore, ask yourself two questions: Will a change improve profit after accounting for potential churn, and do you have reliable data to support it? If the answer is yes, update; if not, wait until new information emerges.