Is it possible to over-optimize a Shopify store for conversions?

Yes, you can absolutely over-optimize a Shopify store for conversions when every tweak chases higher numbers without real testing. You risk turning your site into a cluttered, confusing mess. Adding too many pop-ups, pushy CTAs, or constant layout changes can frustrate shoppers. Instead, focus on a strategy that balances conversions with a smooth, enjoyable shopping experience. Test changes thoughtfully and keep your customer’s journey front and center.