Should I collect lead information directly on my Meta Ads landing page?

Yes. If your goal is to convert traffic efficiently, placing a lead form on your landing page is a smart move. It reduces the number of steps a visitor has to take, which often results in better conversion rates. Keep the form short and relevant to the offer. Asking for too much information upfront tends to reduce completion rates. For high-intent campaigns or B2B offers, include fields like name, email, and company. For colder traffic, consider using Meta’s native lead forms first and retargeting those users with a landing page later. Match your form strategy to audience's intent and funnel stage.