Should I include social proof on my Google Ads landing pages?

Yes, you should include social proof on your Google Ads landing page. It strengthens a Google Ads landing page by showing potential customers that others have had a positive experience. Testimonials, reviews, client logos, or stats about user success can help establish credibility. This reduces perceived risk and builds trust with new visitors. Including recognizable endorsements or relevant data points improves confidence and nudges people closer to taking action