Should I use heatmaps for Shopify CRO?

Mobile optimization plays a huge role in boosting Shopify conversion rate optimization because when your store runs smoothly on smartphones, shoppers stay longer, browse more, and are more likely to buy. It helps decrease bounce rates, makes navigation easier, and speeds up checkout. These are key steps that drive more sales. Simply put, when your site feels great on mobile, your chances of turning visitors into customers increases.