What are common mistakes to avoid in Google Ads conversion optimization?

The common mistakes to avoid in Google Ads conversion optimization are: Targeting too broadly: Vague keywords attract unqualified clicks that waste budget Ignoring negative keywords: Not filtering out irrelevant searches leads to poor-quality traffic Not aligning ads with landing pages: Mismatched messaging reduces trust and conversions Skipping conversion tracking: Not tracking the right metrics compromises your competitive edge Overlooking mobile optimization: If your site isn’t mobile-friendly, mobile traffic won’t convert