What are common pitfalls to avoid in Shopify CRO?

When optimizing your Shopify store for conversions, don’t overlook slow site speeds; no one waits for a sluggish page. Avoid vague A/B test ideas; start with clear hypotheses and solid goals. You should test on both desktop and mobile, not just one. Segment your audience so you're not applying blanket strategies. Lastly, don't forget the post-purchase experience. Keep customers engaged after checkout to boost retention and future sales.