What are common pitfalls to avoid in Shopify CRO?

To measure the ROI of your Shopify CRO efforts, start by comparing how much extra revenue your site brings in after optimization to how much you spent on those improvements. Use this formula: (Revenue from conversions – CRO cost) / CRO cost × 100%. Track metrics like conversion rate, bounce rate, time on site, and average order value. These help you see what’s working and where you might fine-tune your strategy for better results.