What are common strategies for brand revenue optimization?

Brands often increase revenue by improving conversion paths, expanding into new segments, and refining product offerings. CRO efforts, like A/B testing pages or simplifying checkout flows, help capture more value from existing traffic. Bundling, upselling, and cross-selling are also widely used. These techniques increase average order value without requiring more spend on acquisition. Some brands also revisit their positioning or channel mix to identify underperforming areas. You don’t need to change everything, you just need to remove friction where it matters most. A focused audit of funnel stages is usually the best place to begin.