What are effective Shopify checkout optimization techniques?

Yes, using heatmaps for Shopify CRO is a smart move because they show you exactly where shoppers click, scroll, and drop off, which gives you real insights into how people interact with your store. With that knowledge, you can spot what’s working, fix what’s not, and make data-driven tweaks that actually improve conversions. If you want to understand your customers even better, just pair heatmaps with A/B testing for even sharper optimizations.