What are effective strategies for reducing cart abandonment on ecommerce websites?

There are a few reasons why people abandon their carts, and most of them are preventable. First, always be transparent about costs, especially shipping, early in the customer journey. Let people check out without creating an account. Use exit-intent popups when someone’s about to leave their cart. After they leave, follow up with a well-timed email that includes the items they left behind, maybe with a bit of social proof or urgency. And of course, make sure the checkout experience is smooth, fast, and secure.