What are ethical ways to use popups on Shopify?

To use popups ethically on Shopify offer real value—think first-time discounts or exclusive content your visitors care about. Time them smartly so they don’t interrupt browsing right away. Always make it easy to close the popup, and be transparent about what users are signing up for. Respect privacy by avoiding aggressive tactics, and limit how often popups appear so they feel helpful, not pushy.