Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Product image contextualisation

What are examples of good product image contextualization?

Good examples include a yoga mat unrolled in a serene living room, not just in a studio, or a skincare bottle on a bathroom shelf rather than against a white backdrop. The best images feel authentic and fit the intended buyer's environment. Brands like Away (luggage in airport lounges) or Glossier (products on cluttered vanities) do this well.