Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Revenue optimization

What are penetration pricing and bundling strategies?

Penetration pricing sets an intentionally low entry price to win market share fast. The short‑term sacrifice in margin seeds a larger customer base that you can monetize later through upsells or normalised prices. Bundling, in contrast, groups products or features into one package at a combined price that’s lower than the sum of individual items. Both strategies try to reshape perceived value: penetration lowers the barrier to trial, while bundling encourages buyers to take a broader basket, which ultimately improves overall revenue per transaction.

People Ask For

Revenue optimization

What are penetration pricing and bundling strategies?

Penetration pricing sets an intentionally low entry price to win market share fast. The short‑term sacrifice in margin seeds a larger customer base that you can monetize later through upsells or normalised prices. Bundling, in contrast, groups products or features into one package at a combined price that’s lower than the sum of individual items. Both strategies try to reshape perceived value: penetration lowers the barrier to trial, while bundling encourages buyers to take a broader basket, which ultimately improves overall revenue per transaction.

People Ask For