What are popups in Shopify?

To optimize Shopify popups for conversions, focus on timing, relevance, and clarity. Trigger popups at the right moment, like when visitors show exit intent or scroll halfway through a page. Keep your message clear and concise with a strong call to action that matches the visitor’s interests. Personalize offers based on browsing behavior and make sure the design works smoothly on mobile. You can also test different versions to find what really clicks with your audience as well.