Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify AB testing

What are some common A/B testing elements on Shopify stores?

It is important to choose the correct elements to test to conduct successful A/B testing. For product pages, you can use common elements like product descriptions, pricing displays, call-to-action buttons and image types. For checkout processes optimization, the common elements used are payment options, shipping methods, and discount codes.