What are the advantages of using AI over traditional photography for Shopify brands?

AI is faster, more flexible, and often more cost-effective than traditional photography. You can generate images on demand without coordinating shoots, locations, models, or props. This helps test different product angles, backgrounds, and settings, for fast-moving inventory or seasonal campaigns. It also allows you to scale creative production without sacrificing variety. You can create fresh visuals for each product variation, bundle, or promotion without paying for individual setups. That said, traditional photography still wins when ultra-high realism or tactile detail is required. Most brands find the best results by combining both.