What are the benefits of AI for hypothesis generation?

The biggest benefit of using AI for hypothesis generation is that it is data-driven. By analyzing large sets of user data, AI identifies patterns and suggests changes that could drive better results. For example, AI can recommend improvements to website design or customer journeys based on user behavior. This means businesses can test ideas faster, avoiding guesswork. Plus, AI continuously learns from previous tests, improving its suggestions over time. So instead of relying on intuition or manual analysis, AI helps you generate hypotheses grounded in real data.