What are the benefits of conversion-based optimization?

Conversion-based optimization brings many heavy-hitting benefits Higher ROI: You're spending money where it impacts revenue. Deeper audience insights: Optimization efforts reveal what your audience responds to. Better user experience: Since you're removing friction points, everything, from ads to landing pages, feels more seamless. Scalability: When you know what consistently works, scaling up your efforts becomes way less risky. It's the opposite of spray and pray marketing. You're targeting smarter, not shouting louder.