Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Product image contextualisation

What are the benefits of showing products in real-life scenarios?

Real-life scenarios make products more relatable, build trust, and trigger emotional engagement. When customers see an item being used in a context similar to their own lives, it becomes easier to imagine owning and using it themselves. It also communicates unspoken value: how the product fits into a lifestyle, complements other items, or solves a problem.