What are the best bidding strategies for conversion optimization in Google Ads?

Landing pages play a super crucial role in Google Ads conversion rates. For better Google ad conversions through landing pages, first, ensure your landing page aligns perfectly with the ad copy. Meaning? Maintain consistent messaging and keywords. For instance, if your ad claims a 20% discount plus free shipping, your landing page should mirror the same exactly. Any misaligned and your bounce rates can rise. Next, ensure you design your landing page for clarity–Place a prominent, action-driven CTA above the fold, minimize distractions, and use persuasive elements like testimonials or trust badges. Don’t forget to optimize for speed (aim for <3s load time) and mobile responsiveness, as Google prioritizes mobile-friendly pages. Lastly, use A/B testing to experiment with layouts, headlines, and CTAs. Leverage forms with minimal fields to reduce friction. Finally, track landing page performance via Google Analytics and Heatmaps to identify drop-off points and refine the user journey.