Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

vwo conversion rate optimization

What are the best features of VWO for conversion optimization?

To analyze results in VWO, select your test campaign and go to the ‘Report’ tab. Review/filter data by choosing specific goals. You can also apply a date filter to track performance over specific periods. Remember to watch out for ‘warnings and notifications’ to ensure data validity. For instance, to declare a variation better than the other, VWO requires a minimum of 25 conversions per variation, 1500 visitors for the test, and a time period of a week (so keep these requirements in mind). You can further customize your report view in tables or graph format for better visualization.