Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Just Released: Why Even Top Brands Fail to Convert
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Shopify AB testing
What are the best practices for A/B testing on Shopify?
Implementing A/B testing starts with defining your business goal. Next, develop your hypothesis using the identified goals and create two versions by changing only the element you want to test. Launch the test and make sure it is statistically significant. Let the rest run long enough and then analyze the results.
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