What are the best practices for checkout page design in ecommerce?

For optimal checkout page design, keep the layout simple and user-friendly, with a clear CTA button. Minimize form fields and allow guest checkout to reduce friction. Display trust signals like secure payment icons, offer multiple payment methods, and include a progress bar. Add customer testimonials to reinforce trust and reduce purchase anxiety. Ensure the page is mobile-optimized for a seamless experience on all devices. Don’t forget to run A/B tests to find that optimum checkout page layout.