What are the best practices for popup timing on Shopify?

When it comes to timing popups on your Shopify store, the key is to strike a balance between visibility and user experience. Start by showing popups after 15–60 seconds or once someone scrolls about halfway down the page as this shows they’re interested. You can also trigger exit-intent popups when users are about to leave. Just don’t overdo it. A smooth, well-timed popup feels helpful, not pushy.