What are the best practices for using AI to create promotional images for Shopify?

Promotional images should reflect urgency, clarity, and visual hierarchy. Use AI to generate scenes made just for the campaign, like product in-use visuals for launches or themed backgrounds for sales events. Always generate image variants for mobile and desktop so layout differences don’t distort details. Keep text overlays minimal; add those later using Shopify’s editor or design tools to retain flexibility. Make sure product features stay clear, more so in bundle or multi-product promos. Test different versions with tools like Fibr's A/B testing platform to see what performs the best across audience segments.