What are the best practices for video usage on Meta Ads landing pages?

Use short, high-impact videos that reinforce your ad message within the first few seconds. Visitors arriving from Meta Ads are usually skimming; your video needs to earn attention fast. Avoid autoplay with sound; use captions or graphics to communicate value without audio. Place the video above the fold or near the CTA. If you’re explaining a product or demoing a feature, keep it under 60 seconds. For testimonials or case studies, go a little longer, but keep the editing tight. Always track video views to see if people are engaging or skipping.