Here’s what we would not miss if we were optimizing for conversions Focus on clarity, simplicity, and user intent. Make sure every page has a clear goal—and that the path to that goal is easy to follow. Use benefit-focused headlines and CTAs that guide action. Remove unnecessary steps and distractions, especially on forms and checkouts. Test everything. Keep your site fast, mobile-friendly, and trustworthy, with social proof and security signals where they matter. Talk to your users. Surveys, live chat, and behavior data will give you valuable data.