What are the best practices for web conversion optimization?

Here’s what we would not miss if we were optimizing for conversions Focus on clarity, simplicity, and user intent. Make sure every page has a clear goal—and that the path to that goal is easy to follow. Use benefit-focused headlines and CTAs that guide action. Remove unnecessary steps and distractions, especially on forms and checkouts. Test everything. Keep your site fast, mobile-friendly, and trustworthy, with social proof and security signals where they matter. Talk to your users. Surveys, live chat, and behavior data will give you valuable data.