What are the best practices for website CRO?

The most impactful CRO is always led by data, which relies on user behavior rather than assumptions. As we’ve already said, focus on UX by having smooth navigation, fast load times, and mobile responsiveness. Use strong, benefit-focused messaging that immediately communicates value. Always do A/B tests before making permanent changes. Add social proof like reviews and case studies. Cut down distractions—every page should have a clear goal. Optimize checkout and lead capture processes to remove unnecessary steps. Finally, continuously analyze data and iterate based on insights.