What are the best practices for website design in CRO?

To optimize website layouts for better conversions, start by placing the most critical elements, like headlines, CTAs, or value propositions, in highly visible areas. Use a logical flow: headline, followed by a hero section highlighting features in bullet points and a well-defined CTA. Next, ensure you strategically place your testimonial and rating to enhance credibility. Remember to optimize for mobile responsiveness and speed, and use bright, contrasting colors to differentiate different elements of your website, like CTAs and more. Further, ensure you use action-oriented CTA (‘Get Started Now For Free’) over generic CTAs (‘Book Now’). Additionally, align your copy and design without cluttering navigation. Work on reducing form lengths, excessive pop-ups, links, and ads. Invest in regular A/B testing to stay on top of industry trends and constantly changing user behavior and preferences.