What are the best tools for tracking and improving conversion rates?

Some of the best tools you can use to improve conversion rate are Google Analytics for tracking user behavior, Hotjar for heatmaps and session recordings, and A/B testing tools like Fibr.AI. Use Mixpanel or Heap for product and funnel analytics, and a good CRM software for lead tracking and nurturing. Together, these tools give insights into what's working, what’s not, and how to optimize the customer journey.