What are the common challenges in conversion path optimization?

One challenge is understanding how users move across multiple sessions, channels, and devices. It’s rarely a straight line from visit to conversion. Without proper tracking, it’s hard to spot where drop-offs happen. Another issue is finding out which steps create friction. It might be unclear CTAs, slow page speed, or too many distractions. Some paths look fine on the surface, but underperform with real users. Testing is also tricky; optimizing one part of the path always affects another. Continuous analysis, proper attribution, and simple user journeys help reduce these problems.