What are the common challenges in online conversion optimization?

Some of the most common challenges include: Poor traffic quality: Driving visitors who aren’t a good fit for your offer Unclear value proposition: If users don’t instantly understand your “why,” they bounce Friction in the user journey: Confusing navigation, slow load times, or too many form fields Lack of data or insights: Testing different variations of your marketing assets constantly is difficult Inconsistent messaging: Mismatched ads and landing pages hurt trust and conversions Overcoming these requires a mix of research, AI-powered CRO tools, testing, and refinement.