Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI UX research

What are the ethical implications of AI in UX research?

Ethical implications of using AI in UX research include user privacy, consent, and bias in AI models. Data must be collected transparently and stored securely. AI tools may misinterpret or overgeneralize data, especially from underrepresented groups. Teams must review AI findings critically and ensure diverse data sources are used to avoid skewed results.