What are the key elements of a successful landing page?

A great landing page keeps things focused and friction-free. You need a headline that grabs attention, a subheadline that reinforces your value, and copy that speaks to the user’s pain points or desires. A prominent CTA (no hiding the button!) should guide the next step. Visuals help, but only if they support the message. The whole page should move toward one goal, be it signing up, booking a call, or making a purchase. Clarity, relevance, and simplicity win every time.