What are the key elements of a successful online conversion optimization strategy?

A successful online conversion optimization strategy should include clear goals, fast-loading and mobile-friendly pages, and user-centric design. Use benefit-focused copy and strong CTAs. Personalize user experiences according to user behavior and segmented data. Implement A/B testing to refine layouts and messaging and analyze user behavior through tools like heatmaps and session recordings to identify friction points. Streamline checkout with fewer steps and multiple payment options. Build trust with reviews and security badges. Finally, test, measure, and improve strategies for long-term growth.