What are the latest design trends for high-performing Meta Ads landing pages?

Current high-performing Meta Ads landing pages tend to follow minimalist, conversion-first principles. Some standout trends include Mobile-first layouts with large touch-friendly CTAs Dynamic headlines that reflect ad copy or UTM content Embedded interactive demos or product previews AI-personalized content blocks based on source or user traits Fibr AI helps you stay ahead by testing design trends across dozens of industries, backed by AI-led A/B testing and real-time performance feedback.