What are the latest trends in optimizing conversion funnels for Shopify?

To segment your Shopify audience for targeted CRO, start by diving into your customer data. Use Shopify Analytics and Google Analytics to track behavior like cart abandonment, browsing patterns, and purchase history. Then, group shoppers into segments such as first-time buyers, loyal customers, or cart abandoners, based on demographics, behavior, and preferences. From there, personalize their experience with tailored product recommendations, email campaigns, and on-site messaging. For example, send a discount to hesitant buyers or highlight trending items for frequent shoppers.