Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Shopify conversion optimization

What are the latest trends in optimizing conversion funnels for Shopify?

One of the latest trends in optimizing conversion funnels for Shopify is using AI-powered personalization to tailor product recommendations and content in real time. We’re also seeing brands streamline checkout with one-click payments and integrate upsells directly into product pages. Some brands are using urgency tactics like live inventory counters and dynamic discounts to nudge buyers as well as post-purchase engagement (think SMS follow-ups or loyalty rewards) to turn buyers into repeat customers.