What are the latest trends in optimizing conversion funnels for Shopify?

One of the latest trends in optimizing conversion funnels for Shopify is using AI-powered personalization to tailor product recommendations and content in real time. We’re also seeing brands streamline checkout with one-click payments and integrate upsells directly into product pages. Some brands are using urgency tactics like live inventory counters and dynamic discounts to nudge buyers as well as post-purchase engagement (think SMS follow-ups or loyalty rewards) to turn buyers into repeat customers.