What are the latest trends in Shopify conversion optimization?

Start by collecting feedback through surveys, live chats, or reviews. Ask what customers love or struggle with. Look for patterns, like checkout frustrations or confusing product details, then prioritize fixes. Test changes (e.g., simplifying navigation or adding trust badges) and track results. For example, if shoppers abandon carts, tweak your recovery emails. Keep iterating based on what works as well.