What are the limitations of AI in brand image generation?

AI tools generate high-quality images quickly, but they will lack deep brand context. AI might produce visuals that technically look good but feel off when placed in a real storefront. Color schemes, lighting styles, and emotional tone vary unpredictably between generations. Also, AI sometimes struggles with fine product details like textures, logo placement, or packaging accuracy. Another challenge is consistency. Maintaining a coherent visual language across a catalog often requires manual curation or layered editing. While AI can support the process, it’s not fully plug-and-play when visual precision or brand nuance is critical.