Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI UX research

What are the limitations of using AI exclusively for UX research?

The limitations of using AI exclusively for UX research include the fact that AI alone may miss contextual understanding, interpret results inaccurately, or rely too heavily on patterns. It lacks human empathy and can’t fully grasp complex emotional or cultural cues. It's best used to support human researchers rather than replace them. Manual validation ensures results are accurate and actionable.