What are the steps to build a revenue optimization strategy?

In a nutshell, these are the steps to build a revenue optimization strategy: Collect clean demand, cost, and inventory data into a single source. Segment customers and map value drivers for each group. Model elasticity, then set objectives: profit, growth, or share. Test pricing scenarios in a sandbox before going live. Deploy dynamic controls with guardrails and real‑time monitoring. Review performance weekly and feed results back into the model With these, also automate where transaction volume or speed overwhelms humans, and revisit segmentation at least twice a year to capture market shifts.