What elements should I test in Shopify?

To set up an A/B test in Shopify, you'll need a third-party tool, since native functionality is limited. Tools like Google Analytics, or tools purpose-built for Shopify (like, Neat A/B or Intelligems) can help. For best efficiency and results, we suggest going with an AI-powered A/B testing platform like Fibr. Once installed, define your test goal: it could be improving add-to-cart clicks or increasing checkout completions. Create two or more page versions: change a headline, image, or CTA. Your testing tool will handle traffic split and tracking. Be sure to run the test for at least a full buying cycle (typically 2–4 weeks) and only change one variable at a time for clean results.