What exactly is revenue optimization?

Revenue optimization is the practice of maximizing income by fine-tuning how you attract, retain, and grow customers. It goes beyond simply raising prices; you're looking at every touchpoint where money changes hands. This means examining your pricing strategy, customer segments, sales channels, and product mix to find the sweet spot between profitability and customer satisfaction. Smart revenue optimization considers market dynamics, competitor behavior, and customer psychology to create pricing and sales strategies that work long-term.