What impact do exit-intent popups have on bounce rates?

Exit-intent popups can lower bounce rates by catching visitors right before they leave your site. When someone moves their cursor toward the exit, these popups offer a last-minute reason to stay such as a discount, freebie, or helpful content. Instead of bouncing, they might stick around, explore more, or even convert. Just keep the message relevant and non-intrusive, so it feels helpful, not annoying. Testing different offers helps you see what works best.